Cookie Policy

What information will we gather about you?

Gravitate Digital collects certain information about visitors to its website which it uses to help it provide a website and service that is useful. We may collect and process the following data about you:

  • Information that you provide by filling in forms on our site (“our site”). This includes information provided at the time of posting material or requesting further services.
  • If you contact us, we may keep a record of that correspondence.
  • Details of your visits to our site and the resources you access.

In order to help us understand how visitors to our website use it and to assist us in introducing changes and improvements to it (including delivery of a more personalised service), we collect IP addresses and, if your web browser is set up to accept them, we use a feature known as a “cookie”. Cookies contain bits of information that websites transfer to your computer’s hard drive for record keeping purposes. Cookies can make the Web more useful by storing information about your preferences on a particular site such as ours. We use cookies for the following principal purposes:

  • To access your previously stored information; to estimate our audience size and usage patterns; and to assist us in targeting page content and ads.
  • Cookies set are unique to the browser accessing our website. Most browsers are set up to accept cookies, but you should be able to configure your browser to refuse cookies or to notify you when you have received one.

Cookie information on Gravitate Digital

Cookies are small pieces of information which we put on your computer stored on your computer, tablet or mobile phone whilst you are browsing. These cookies allow us to distinguish you from other users of our website, which helps us to provide you with a better experience during your visit and also allows us to improve our site. The cookies that we use are for analytics. They allow us to recognise and count the number of visitors and see how visitors interact with the site. This enables us to ensure that users are finding the information that they are looking for more effectively.

Gravitate Digital will not use cookies to collect personally identifiable information about you. However, if you wish to restrict or block the cookies which are set when visiting the website, or indeed any other website, you can do this through your browser settings. The Help function within your browser should tell you how.

Alternatively, you may wish to visit which contains comprehensive information on how to do this on a wide variety of browsers. You will also find details on how to delete cookies from your computer as well as more general information about cookies. For information on how to do this on the browser of your mobile phone you will need to refer to your handset manual.

Please be aware that restricting cookies may impact on the functionality of the site and also your user experience.

Gravitate Digital use a number of suppliers that set specific cookies on the website on our behalf in order to deliver the services that they are providing. There are different types of cookies:

Functional cookies which remember things like your user name and personalize other features

Performance and analytics cookies which are used to gather information about how visitors use our website. You can’t be identified from these cookies and all information is anonymous. We only use these cookies to improve how our website works.

If you would like more information about the cookies used by these suppliers, as well as information on how to opt-out, please see below.

Optimizely – Optimizely helps us to test variations of a web page design to improve a user’s experience          

Google Tag Manager – Allows us to manage 3rd party tools more effectively.

Our Cookie use

The Gravitate Digital website sets no long-term cookies. The Gravitate Digital website makes use of session cookies which as soon as the browser closes are removed.

Cookies set by Third Party sites

To support our site and the information we are posting, we sometimes embed photos and video content from websites such as YouTube. As a result, when you visit a page with content embedded from, for example, YouTube you may be presented with cookies from these websites. Gravitate Digital does not control the dissemination of these cookies. You should check the relevant third party website for more information about these.

Google Regulations We only drop cookies on users for retargeting and in some cases track the order id and basket value when a user converts. There is no personally identifiable information that Gravitate Digital are collecting and using. Advertisers are required to add to their privacy policy to let their users know that Gravitate Digital are tracking users for retargeting including opt out links. Opt out links:

The cookies we use on our site are listed below:

svidAd Tracking
This can be used for targeting advertising yes, but not for location (that’s performed with IP Address) or for any personal criteria such as age, gender etc.

Ad Creative Rotation
Used to control sequential rotation of creatives.


Vendor Pixel Exposure
Used to control the exposure of marketing partner tags in order to avoid duplicate counting. The mojo2 cookie is for post-click.


Vendor Pixel Exposure
This cookie is only later used on the advertiser clients site in order to control the exposure of marketing partner tags in order to avoid duplicate counting. This cookie is for post view.

qcaOur pixel is used for anonymous online behavioural advertising.
mcOur pixel is used for anonymous online behavioural advertising (OBA)).
icuThe icu cookie is used to select ads and limit the number of times a user sees a particular ad.
It contains information such as the number of times an ad has been shown, how recently an ad has been shown, or how many total ads have been shown
uuid2This cookie contains a unique randomly-generated value that enables the Platform to distinguish browsers and devices.
It is matched against information  such as advertising interest segments and histories of ads shown in the browser or device  provided by clients or other third parties and stored on the Platform. This information is used by clients to select advertisements for delivery by the Platform, and to measure the performance of, and attribute payment for, those advertisements.
AnjThe anj cookie contains advertising interest segments provided by clients and other third parties. Clients use those segments to select advertisements for delivery on the Platform.
__ar_v4This cookie is used for targeting and is served from third-party ad networks within the advertising components.