Blog

Insights from the Gravitate Digital team
How to Take Advantage of the New Year Market
How to Take Advantage of the New Year Market 700 411 Gravitate

The beginning of a new year is an unrivalled milestone in our calendar, resulting in dramatic shifts in outlook and behaviour for a large chunk of the population. Thoughts of self-improvement, healthy lifestyle alterations and goal-directed aspirational activities migrate to the forefront of our minds,…

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Customer Journeys
The Path to Purchase: Influencing Customer Journeys
The Path to Purchase: Influencing Customer Journeys 700 411 Gravitate

Each time you sit down at your laptop or take out your tablet with the intention of making a purchase online, no matter how focused you may be – your search journey is unlikely to be straightforward. Between your first moment of intent and your…

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Virtual Reality
Virtual Reality and the Future of Advertising
Virtual Reality and the Future of Advertising 700 411 Gravitate

In the last year alone, search interest in Virtual Reality has increased four fold. As global attention builds, so too does consumer expectation of this new immersive technology. Thanks to Google’s affordable Cardboard device, everyone with a smartphone can now access a simple version of…

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content strategy
Create Effective Online Content in 15 Easy Steps
Create Effective Online Content in 15 Easy Steps 700 411 Gravitate

High quality content is considered a rarity in this digital age. Instead, emphasis is placed on design, visuals and interactive media – we forget content itself is the single most important marketing tool influencing audience engagement and conversion rates. Content creation for the online market…

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