Design

Website colour theory
Colour Theory Crucial to Conversion Rates
Colour Theory Crucial to Conversion Rates 700 411 Gravitate Digital

When used effectively, colour has the power to grab our attention, transform our mindset and heavily influence our purchasing decisions. With this in mind, it’s clear that choosing a colour scheme for a website can be one of the most important decisions you will make to ensure high click-through and conversion rates. Research into colour theory confirms that…

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