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search visibility
Gains In Search Visibility For Top Social Media Sites
Gains In Search Visibility For Top Social Media Sites 700 411 Gravitate Digital

Facebook, Twitter and Pinterest, among other leading social media sites, have seen massive gains in search visibility over the last 12 months thanks to their dynamic, differentiated content. Following the introduction of Google’s Core Algorithm Update in early 2016 to help pinpoint user intent, sites containing archaic posts and dated articles experienced significant drops in…

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Google Mobile Index
Google Tests Mobile-First index as Device Searches Soar
Google Tests Mobile-First index as Device Searches Soar 700 411 Gravitate Digital

Google have started to focus primarily on mobile content to determine search rankings. Despite the majority of searches now being conducted via mobile platforms, until now Google have continued to analyse desktop content to evaluate page ranking. This will now begin to change, leaving those without mobile-friendly websites at a distinct disadvantage.   “To make…

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Google’s launching click-to-message ads on Google Search
Google Connects Customers to Brands via SMS
Google Connects Customers to Brands via SMS 700 411 Gravitate Digital

Internet users who prefer to avoid lengthy sales calls after showing interest in a product online could soon benefit from Google’s new click-to-text ad – a tool connecting brands directly with customers via SMS messaging. Given the ever increasing quantity of mobile driven traffic, this new tool from AdWords will allow customers to contact companies from their…

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Google Pixel Phone
Meet Google’s First Smartphone: The Pixel
Meet Google’s First Smartphone: The Pixel 700 411 Gravitate Digital

Google has today introduced their first ever smartphone to the market, the Google Pixel. With a 5 inch display and 26 hour talk time, the Pixel comprises hardware and software made exclusively by Google, and places a focus on improving user experience. The device features a 12.3MP camera – the highest rated smartphone camera on the market…

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Google updates Penguin algorithm
Google Updates Penguin Algorithm to Improve Link Quality
Google Updates Penguin Algorithm to Improve Link Quality 700 411 Gravitate Digital

Google’s Penguin algorithm, which helps to devalue websites deemed to contain spam links, has been updated in all languages. Penguin targets web users who buy links in order to boost their rankings on the Google search results page, especially those obtained via link networks. Through the elimination of poor quality links, Google hope to increase…

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Google Analytics introduce automated insights
Google Analytics Introduce Automated Insights
Google Analytics Introduce Automated Insights 700 411 Gravitate Digital

Google Analytics users will now find it easier to track important data trends following the introduction of automated insights. Accessible through the Assistant tab for iOS and Android app users only, the new insight stream will automatically comb through data to provide meaningful recommendations and help speed up the process of finding and tracking data trends.…

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New Conversions metric replaces Converted Clicks
New Conversions Metric Replaces Converted Clicks
New Conversions Metric Replaces Converted Clicks 700 411 Gravitate Digital

A new conversion metric allowing users to track behaviour from multiple ad clicks will be integrated into the AdWords interface next month, following Google’s decision to retire Converted Clicks. As of September 21st, advertisers will be automatically migrated to the new Conversions system. From here, users can continue to assess traffic and click reports but with the…

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Google increases seller ratings
Google Increases Seller Ratings Threshold
Google Increases Seller Ratings Threshold 700 411 Gravitate Digital

Online businesses will now need to boost their number of online reviews if they wish to qualify for Google Seller Ratings, after the minimum threshold is increased from 30 to 150. Each unique review must have been obtained within the last 12 months, in a move which Google claim should improve the quality and stability of Seller Ratings,…

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Google predicts waiting times using crowdsourced data
Google Predicts Waiting Times Using Crowdsourced Data
Google Predicts Waiting Times Using Crowdsourced Data 700 411 Gravitate Digital

Ever wanted to know exactly how long a visit to the shops will take? Do you pop out at lunch hoping you don’t get stuck in that 30 minute queue at Starbucks and miss your afternoon meeting? Google’s new waiting times feature may not be able to predict your exact trip time, but it goes…

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Google’s New Mobile Algorithm Boosts Search Results For Optimised Devices
Google’s New Mobile Algorithm Boosts Search Results For Optimised Devices 1024 602 Gravitate Digital

Internet users on the go can now track down high quality search results more easily after Google unveil their new mobile algorithm boost – an update designed to move mobile-friendly websites to the top of Google’s mobile search results. Confirmed by Google Trends Analyst John Mueller on Twitter earlier this month, the new boost will…

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