conversion rates

Customer Journeys
The Path to Purchase: Influencing Customer Journeys
The Path to Purchase: Influencing Customer Journeys 700 411 Gravitate Digital

Each time you sit down at your laptop or take out your tablet with the intention of making a purchase online, no matter how focused you may be – your search journey is unlikely to be straightforward. Between your first moment of intent and your final purchase, you will navigate through a number of touchpoints…

read more
Website colour theory
Colour Theory Crucial to Conversion Rates
Colour Theory Crucial to Conversion Rates 700 411 Gravitate Digital

When used effectively, colour has the power to grab our attention, transform our mindset and heavily influence our purchasing decisions. With this in mind, it’s clear that choosing a colour scheme for a website can be one of the most important decisions you will make to ensure high click-through and conversion rates. Research into colour theory confirms that…

read more