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AdWords

Google’s launching click-to-message ads on Google Search
Google Connects Customers to Brands via SMS
 Google Connects Customers to Brands via SMS 700 411 Gravitate Digital
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Internet users who prefer to avoid lengthy sales calls after showing interest in a product online could soon benefit from Google’s new click-to-text ad – a tool connecting brands directly with customers via SMS messaging. Given the ever increasing quantity of mobile driven traffic, this new tool from AdWords will allow customers to contact companies from their…

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New Conversions metric replaces Converted Clicks
New Conversions Metric Replaces Converted Clicks
 New Conversions Metric Replaces Converted Clicks 700 411 Gravitate Digital
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A new conversion metric allowing users to track behaviour from multiple ad clicks will be integrated into the AdWords interface next month, following Google’s decision to retire Converted Clicks. As of September 21st, advertisers will be automatically migrated to the new Conversions system. From here, users can continue to assess traffic and click reports but with the…

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Google increases seller ratings
Google Increases Seller Ratings Threshold
 Google Increases Seller Ratings Threshold 700 411 Gravitate Digital
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Online businesses will now need to boost their number of online reviews if they wish to qualify for Google Seller Ratings, after the minimum threshold is increased from 30 to 150. Each unique review must have been obtained within the last 12 months, in a move which Google claim should improve the quality and stability of Seller Ratings,…

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Keyword Data cut for those without active ad campaign
Keyword Data Cut For Those Without Active Ad Campaigns
 Keyword Data Cut For Those Without Active Ad Campaigns 700 411 Gravitate Digital
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Advertisers without active ad campaigns on AdWords can no longer gain full access to Google’s Keyword Planner Tool after average monthly keyword data is restricted. Users with a low monthly ad spend or those that carry out excessive data searches may also be affected by the change, which will see AdWords display data ranges (1K – 10K, 10K –…

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Google introduce new responsive display ad
Google Introduce New Responsive Display Ads
 Google Introduce New Responsive Display Ads 700 411 Gravitate Digital
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Google’s latest ad launch could really shake things up for advertisers this month as a new responsive display ad allowing greater control over branding is released. With the ability to automatically adjust its own size and format to fit ad space on an impressive number of screen sizes, the new ad allows those within the…

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Google to expand text ads
Google To Expand Text Ads for Increased Optimisation
 Google To Expand Text Ads for Increased Optimisation 700 411 Gravitate Digital
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Internet giant Google are soon to introduce expanded text ads across all Google Adwords accounts, a change which many industry experts are calling the biggest shake up to paid search in the last 15 years. The new format will allow two 30 character headlines, a description line comprising 80 characters and an automatically extracted domain…

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