PPC

Keyword Data cut for those without active ad campaign
Keyword Data Cut For Those Without Active Ad Campaigns
Keyword Data Cut For Those Without Active Ad Campaigns 700 411 Gravitate Digital

Advertisers without active ad campaigns on AdWords can no longer gain full access to Google’s Keyword Planner Tool after average monthly keyword data is restricted. Users with a low monthly ad spend or those that carry out excessive data searches may also be affected by the change, which will see AdWords display data ranges (1K – 10K, 10K –…

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Google introduce new responsive display ad
Google Introduce New Responsive Display Ads
Google Introduce New Responsive Display Ads 700 411 Gravitate Digital

Google’s latest ad launch could really shake things up for advertisers this month as a new responsive display ad allowing greater control over branding is released. With the ability to automatically adjust its own size and format to fit ad space on an impressive number of screen sizes, the new ad allows those within the…

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Google to expand text ads
Google To Expand Text Ads for Increased Optimisation
Google To Expand Text Ads for Increased Optimisation 700 411 Gravitate Digital

Internet giant Google are soon to introduce expanded text ads across all Google Adwords accounts, a change which many industry experts are calling the biggest shake up to paid search in the last 15 years. The new format will allow two 30 character headlines, a description line comprising 80 characters and an automatically extracted domain…

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Keyword Data cut for those without active ad campaign
Pay Per Click Ads Cut from Google search
Pay Per Click Ads Cut from Google search 700 411 Gravitate Digital

Google search results will now appear more streamlined following the removal of pay per click ads (PPC) from the right side of the search screen on desktop devices. A limited number of paid search links will continue to appear above any organic content, with PPC ads and unpaid listings pushed further down the page. The…

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New Position: Paid Search Specialist
New Position: Paid Search Specialist 1024 602 Gravitate Digital

The Company: An opportunity to work with a market leading digital marketing agency, renowned for converting clicks into profit. You will join a team of seasoned digital marketing professionals, benefiting from bespoke tools and systems driving conversions and profitability for market leading partners – recognised by Google as an Accelerated Growth Partner. We spend £millions…

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