New Sponsored Locations To Feature In Pokemon Go

• 13th July 2016
• Leanne Hyland

Sponsored Pokéstops will soon appear in Niantic’s new location-based augmented reality game Pokémon Go.

With more than 75 million downloads since its release earlier this month, Pokémon Go has quickly turned into a global phenomenon and retailers are already looking for ways to cash in on its success.

Using sponsored locations such as restaurants or clubs would allow the app to remain free for users, while giving retailers a way to increase their revenue. Brands would be charged to market themselves as Pokémon Go locations, encouraging players to visit in order to advance in the game.

In future installments, the new sponsored locations would feature alongside current Pokéstops in town centres, churches, village halls and other places of special interest.

Now available internationally, Pokémon Go encourages gamers to get out into the real world by using GPS signals to strategically place Pokémon, Poké Balls and other items in a realistic digital version of the planet.