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Insights from the Gravitate Digital team
Facebook trials new Digital Coupon Drawer
Facebook Trials New Digital Coupon Drawer
Facebook Trials New Digital Coupon Drawer 700 411 Gravitate Digital

Global social media platform Facebook are currently debuting a new offers system to help users keep track of online discounts and receive notifications on their expiry. The new digital coupon drawer should make it easier for Facebook users to find offers, with a central archive providing…

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New Conversions metric replaces Converted Clicks
New Conversions Metric Replaces Converted Clicks
New Conversions Metric Replaces Converted Clicks 700 411 Gravitate Digital

A new conversion metric allowing users to track behaviour from multiple ad clicks will be integrated into the AdWords interface next month, following Google’s decision to retire Converted Clicks. As of September 21st, advertisers will be automatically migrated to the new Conversions system. From here, users can…

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Google increases seller ratings
Google Increases Seller Ratings Threshold
Google Increases Seller Ratings Threshold 700 411 Gravitate Digital

Online businesses will now need to boost their number of online reviews if they wish to qualify for Google Seller Ratings, after the minimum threshold is increased from 30 to 150. Each unique review must have been obtained within the last 12 months, in a move which Google…

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Bing Ads
Bing Ads Introduces Upgraded URLs Globally
Bing Ads Introduces Upgraded URLs Globally 700 411 Gravitate Digital

Bing Ads has announced the introduction of Upgraded URLs globally for all markets. Final URLs and tracking parameters will replace Destination URLs as they are phased out by the end of the year, with transition plans in place to migrate all advertisers to Upgraded URLs…

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